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The Gore Connect Playbook
Home
Table of Contents
Preface: Towards Digital Excellence
0.1 Age of the Customer
0.2 The Need For Transformation
Chapter 1: Introducing Gore Connect
1.1 Why Gore Connect?
1.2 Development Roadmap
Chapter 2: Tapping into the Gore Connect
2.1 Pillars of Value
2.2 Harnessing the Power
2.3 Unified Approach
Chapter 3: Lead Generation
3.1.1 Objective alignment
3.1.2 Define key performance indicators and targets
3.1.3 Determine key segment and audience
3.2.1 Map the customer journey
3.2.2 Determine the role of Gore Connect
3.2.3 Plan what customer related data to capture
3.2.4 Use personas to help create content that will resonate
3.3.1 Content messaging framework
3.3.2 Content pillars
3.3.3 Content creation breakdown
3.3.4 Content format
3.3.5 Develop chat flows to capture required customer profile data
3.3.6 Performance tracking tag requirements
3.3.7 Performance tracking tag implementation
3.4.1 Put together a performance review task force
The Gore Connect Playbook
Home
Table of Contents
Preface: Towards Digital Excellence
0.1 Age of the Customer
0.2 The Need For Transformation
Chapter 1: Introducing Gore Connect
1.1 Why Gore Connect?
1.2 Development Roadmap
Chapter 2: Tapping into the Gore Connect
2.1 Pillars of Value
2.2 Harnessing the Power
2.3 Unified Approach
Chapter 3: Lead Generation
3.1.1 Objective alignment
3.1.2 Define key performance indicators and targets
3.1.3 Determine key segment and audience
3.2.1 Map the customer journey
3.2.2 Determine the role of Gore Connect
3.2.3 Plan what customer related data to capture
3.2.4 Use personas to help create content that will resonate
3.3.1 Content messaging framework
3.3.2 Content pillars
3.3.3 Content creation breakdown
3.3.4 Content format
3.3.5 Develop chat flows to capture required customer profile data
3.3.6 Performance tracking tag requirements
3.3.7 Performance tracking tag implementation
3.4.1 Put together a performance review task force
More
Home
Table of Contents
Preface: Towards Digital Excellence
0.1 Age of the Customer
0.2 The Need For Transformation
Chapter 1: Introducing Gore Connect
1.1 Why Gore Connect?
1.2 Development Roadmap
Chapter 2: Tapping into the Gore Connect
2.1 Pillars of Value
2.2 Harnessing the Power
2.3 Unified Approach
Chapter 3: Lead Generation
3.1.1 Objective alignment
3.1.2 Define key performance indicators and targets
3.1.3 Determine key segment and audience
3.2.1 Map the customer journey
3.2.2 Determine the role of Gore Connect
3.2.3 Plan what customer related data to capture
3.2.4 Use personas to help create content that will resonate
3.3.1 Content messaging framework
3.3.2 Content pillars
3.3.3 Content creation breakdown
3.3.4 Content format
3.3.5 Develop chat flows to capture required customer profile data
3.3.6 Performance tracking tag requirements
3.3.7 Performance tracking tag implementation
3.4.1 Put together a performance review task force
Intelligence-Driven Design for Digital Customer Experience Excellence
W. L. Gore and Associates | China | Ver. 1.0
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