3.1 Define Phase
Objective Alignment
Define KPIs and Targets
Determine Key Audience & Segments
4.2. Plan Phase
Map The Customer Journey
Determine the Role of Gore Connect In The Customer Journey
Plan What Customer Profile Data To Capture
Use Personas To Help Create Content That Will Resonate
3.3 Execute Phase
Content Messaging Framework
Content Pillars
Content Creation Breakdown
Content Format
Develop Chat flows To Capture Required Customer Profile Data
Performance Tracking Tag Requirements
Performance Tracking Tag Implementation
3.4 Optimize Phase
Put Together A Performance Review Task Force
