Generating quality inbound leads is one of the key value Gore Connect contributes to PSD's success. The key to a solid inbound lead generation strategy starts with identifying our core challenges and developing a scalable growth use case that is aligned across all relevant stakeholders. The following steps will help us to achieve that.

Step 3: Survey design

How the survey is structured greatly affects the quality of response received. A solid survey design typically includes these few segments:

• • Introduction: Set survey expectations and drum up support from respective personnel

  • Personal information: Identify their individual and work challenges

  • Leads Maturity Assessment: Multiple choice questions, rating questions and open-ended questions

  • Digital platforms: Solutions currently adopted by the different departments for digital marketing

  • Closing: Acknowledge their effort to complete this survey, and what to expect next

Rule of thumb for question design, keep it short and simple.

Step 4: Conducting the survey

Surveys can be implemented through a variety of online tools. Remember to set a timeframe for team members to complete the survey. This ensures efficiencies and effectiveness of our efforts. Here are some recommended tools to help you distribute and collect responses for our survey:

1. Involve Me - https://www.involve.me

2. Google Forms - https://www.google.com/forms

3. Survey Monkey - https://www.surveymonkey.com

Step 5: Communicating the results

Any of the above tools allow us to see the challenges/priorities of our team members in a single view. The next step is to communicate the results to the working team through a team meeting in a simple and direct manner. Below is a summary chart extracted from the survey done for Gore Connect 1.5 :

A glance at the chart above shows that the top collective priority and challenge for Gore Connect 1.5 initiative is to grow addressable market share. This provides us with a direction on where to concentrate our lead generation efforts on. With this outcome, the next step is to set SMART objectives.

SMART objectives bring clarity, structure and measurability, turning a vague aim into something much more realistic. SMART is an acronym which stands for:

• Specific: What exactly do you want to achieve?

• Measurable: How will you identify that you have achieved your goal?

• Achievable: Is your goal really attainable?

• Relevant: Does it align with where you want to be?

• Time-bound (or timely): When will you deliver your goal, and what are the key milestones?