Lead Generation - Plan Phase
Embedded Files
Task 6:
Task 6:
Now that we've determined the role of Gore Connect, we need to plan what type of data we want from our target audience. For lead generation, DCoE has already developed a series of questions (refer to below) to help us better qualify the lead as well as their needs. These data are captured via a series of questions that are spread across the customer experience.
Lead Generation Questions
Lead Generation Questions
Below are the key data points that are set to be captured as part of lead qualification.
User Profile
Name
Company
Email
Mobile
Company type
Preferred mode of contact
Request for Information
Application of interest
Type of information needed
Use of information sought
Request for Quote/Technical Consultation
Fit for use
If there's a need to create a new set of questions, refrain from asking your prospects too many questions such that the experience becomes tedious and potentially frustrating. Work with DCoE on how best to integrate and spread your questions across the customer experience.
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