Lead Generation - Define Phase
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Task 3:
Task 3:
With an aligned and clearly defined idea of what we want to achieve, the next important area to consider is the segment to focus on. Lead generation is no walk in the park. It requires different business functions (marketing, sales, brand, marcomms, etc) to work together and contribute to the growth of the organisation.
STEP 1:
STEP 1:
Strategic Quadrant
Strategic Quadrant
Gore Connect 1.5 uses Gore’s strategic quadrant framework to determine the product/growth roadmap for Gore China's PSD Automotive Lead Generation Initiative. Over a 2-day workshop, the team applied the framework to identify the new LPEV product/solution for battery packs as the addressable market to grow. That is because other products in the portfolio are either in a market leadership position, or nearing the end of the product life cycle.
Step 2:
Step 2:
To ensure the intention is accurate, analyse the Market(Push Factor) & Audience (Pull Factor). An example of the landscape assessment based on Gore Connect 1.5 initiative is shown below:
This table shows a partial list of push and pull factors. While not exhaustive, it gives us a glimpse into the market and audience outlook.
With the direction validated, a proposal should be formulated to ensure the intent is communicated in a proper manner. Attached is the reference proposal for Gore Connect 1.5, which takes the form of a workshop summary.
Once everyone is aligned, we can embark on the Plan phase of Lead Generation
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