The world is transforming. Smaller, more agile competitors with new business models are disrupting entire industries. New technologies are challenging traditional modes of engagement, the way organizations operate, and doing so at an increasing speed and scale.

This Playbook is a guide to disrupting and making an impact in China's B2B industry, and is designed for field sales associates, strategic marketers and marcomms and digital experience leaders.

Created in collaboration between Gore China Performance Solutions Division (PSD) and Digital Centre of Excellence (DCoE).